Frasers Property Singapore has announced a community campaign titled ‘Our Love Letter to Singapore’ in celebration of the nation’s 60th birthday. Running from 7 July to 3 August, the initiative seeks to raise $73,000 (S$100,000) for SGSHARE, a Community Chest initiative, with Frasers Property matching every dollar raised. The funds will benefit Caregivers Alliance and SG Enable, providing essential support to seniors, caregivers, and persons with disabilities.
The campaign features several engaging activities across ten participating shopping centres. Shoppers can participate in the ‘Snap, Donate, and Collect’ initiative by donating $7.30 (S$10) at roving vending machines to receive a special SG60 LINE FRIENDS tote bag. These machines will be stationed at various shopping centres, including Tampines 1 and Northpoint City, from 7 to 20 July, before moving to other locations like Causeway Point and Eastpoint Mall from 21 July to 3 August.
Tiong Bahru Plaza will host the ‘Local Meets Global’ event from 28 July to 31 August, showcasing local and international culinary delights, live music, and interactive workshops. Additionally, ‘Project Red Dot’ will feature 180 oversized red balls across selected shopping centres, symbolising Singapore’s growth.
The ‘Mad About Singapore’ exhibition at Waterway Point from 21 to 27 July will highlight local architecture, whilst Causeway Point will offer nostalgic experiences in collaboration with OSIM from 4 to 17 August. On National Day, 9 August, participating shopping centres will broadcast the National Anthem and Pledge, fostering a sense of unity.
Frasers Property Singapore’s initiative not only celebrates the nation’s milestone but also strengthens community bonds by supporting those in need.
“`
