Cisco has announced the appointment of Ben Dawson as the new President for its Asia Pacific, Japan, and Greater China (APJC) business, effective 28 July 2025. Dawson, who has been with Cisco for over two decades, will succeed Dave West and report to Oliver Tuszik, Executive Vice President of Global Sales and Chief Sales Officer.
Dawson, currently based in Melbourne, will relocate to Cisco’s APJC headquarters in Singapore.
Dawson’s extensive career at Cisco includes leading roles across the enterprise, public sector, commercial, channels, and service provider segments in both the United States and Australia. Most recently, he served as the head of Cisco Australia & New Zealand, where he was instrumental in driving digital transformation and fostering a workplace culture recognised as the best place to work for five consecutive years.
In his new role, Dawson will focus on helping customers and partners in the APJC region seize opportunities presented by the AI era. “The confluence of AI, cybersecurity, and next-generation networking presents an extraordinary opportunity,” Dawson remarked. “This is a once-in-a-generation opportunity and has the potential to reshape industries, economies, and societies.”
Oliver Tuszik praised Dawson’s track record, stating, “Ben’s exceptional track record in driving business success and fostering a strong culture truly sets him apart.” Tuszik also expressed gratitude to Dave West for his contributions to the APJC region, noting that West will now lead a global team as Senior Vice President, Global Specialists.
His leadership is expected to accelerate growth across the region, leveraging Cisco’s unified networking, security, and collaboration platforms.
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