Kylie Cosmetics has introduced its latest innovation, the Hybrid Blush, in Singapore on 31 July 2025. This new product combines the qualities of both cream and powder blushes, offering a unique sensory experience that aligns with the growing popularity of blush products driven by social media trends. The Hybrid Blush promises a silky, weightless feel, melting into the skin like a cream whilst providing the soft-focus effect of a powder.
The Hybrid Blush is available in four signature shades: Cheeky Mood, Winter Kissed 2.0, Petal, and Summer Sorbet. Each shade is designed to pair seamlessly with Kylie Cosmetics’ Skin Tint Blurring Elixir or Power Plush Longwear Foundation. Kylie Jenner expressed her excitement about the launch, stating, “I love how it melts into my skin seamlessly, feels lightweight and comfortable, and gives a gorgeous pop of colour that doesn’t get cakey or patchy.”
Key benefits of the Hybrid Blush include up to 12-hour wear, sweat and humidity resistance, and a non-comedogenic formula. The product is priced at $30 (SGD 40) and is available at Sephora ION Orchard, Raffles City, and online at Sephora.sg.
Consumer tests conducted with 22 women aged 20 to 38 showed unanimous satisfaction with the product’s performance, highlighting its seamless application and soft-matte finish. As Kylie Cosmetics continues to innovate, the Hybrid Blush represents a significant step in the brand’s expansion in the beauty market.
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