ETC Travel Retail has launched a new range of Singaporean snacks, accompanied by the opening of four new retail outlets at Changi Airport and Jewel. This initiative aims to position Singapore snacks as the preferred gift for tourists and Singaporeans travelling abroad. The new outlets are strategically located in both transit and public areas of Changi Airport, enhancing accessibility for travellers.
The snack range features vibrant packaging adorned with iconic Singapore emblems such as the Merlion and Gardens by the Bay. It includes new flavours and products like the Premium Travel Beverage range, featuring drip coffees with unique flavours such as Singablend Iced Gem and RelationChip Goals. Additionally, the range offers baked-in-Singapore cookies and a Freeze-Dried Fruit Tea range with lychee and passionfruit flavours.
ETC Travel Retail was founded by Edmond Wong, a London-born Singaporean, who sought to create a range of snacks that embody authentic Singaporean flavours. Wong’s vision is to expand ETC Travel Retail internationally through a master franchising model, aiming to establish the brand as “The Singapore Store” for the best of Singapore snacks.
The snacks are made with premium ingredients, free from preservatives, and are packaged in convenient, resealable packs. Previously available only in Terminal 2’s transit area, the snacks can now be found in Jewel, Changi Airport Terminal 1 and 2, and various online platforms.
ETC Travel Retail’s expansion reflects its commitment to showcasing Singapore’s culinary heritage to a global audience, with plans for further international growth.
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