Newsflash Asia – Breaking Stories, Smarter and Faster

Join the Community

BOSS unveils new Bottled Beyond fragrance

Newsflash Asia

- August 21, 2025

BOSS Fragrances has launched BOSS Bottled Beyond, a new premium Eau de Parfum that combines ginger and leather to create a distinctive scent. This innovative fragrance, available from 21 August 2025, marks a departure from traditional olfactory structures by blending its key ingredients throughout the scent’s lifecycle. The fragrance is available in 50ml and 100ml sizes at major retailers like Sephora and BHG.

BOSS Bottled Beyond is a continuation of the brand’s legacy, which began with the launch of the first men’s gourmand fragrance in 1998. The new scent reflects the evolving concept of success, now encompassing both personal achievements and the celebration of peers. The campaign features global ambassadors Bradley Cooper, Maluma, and Vinicius Junior, who embody the spirit of brotherhood and inspiration.

The fragrance’s composition is crafted with high-quality ingredients and advanced technology. The ginger component, extracted using CO₂ Extraction technology, offers a fresh and spicy dimension, whilst the leather adds warmth and refinement. The formula’s high concentration ensures a long-lasting scent, enhanced by a patented sugar-derived fixative.

The design of BOSS Bottled Beyond is equally striking, featuring a black lacquered bottle with a leather-touch trim and gunmetal-grey cap. The Double B monogram symbolises the fragrance’s duality and balance. The creation of this scent involved collaboration among three principal perfumers, each contributing their expertise to push the boundaries of traditional perfumery.
“`

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
[the_ad id="889990"]
[the_ad id="889991"]
[the_ad id="889992"]
[the_ad id="889977"]
[the_ad id="889994"]
[the_ad id="889993"]

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2298

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2302

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2308

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2312

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2316

Warning: Attempt to read property "post_status" on null in /var/www/html/wp-admin/includes/template.php on line 2320

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2325

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2329

Warning: Attempt to read property "ID" on null in /var/www/html/wp-admin/includes/template.php on line 2334