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Grand Prix Season Singapore 2025 unveils new partners

Newsflash Asia

- September 3, 2025

Grand Prix Season Singapore (GPSS) is set to return from 26 September to 5 October 2025, offering a range of race-themed lifestyle experiences across the city. This year’s event, which complements the Formula 1 Singapore Airlines Singapore Grand Prix 2025, will feature 16 new programme partners, including local brands like New Bahru and Love Bonito, as well as international names such as Moët & Chandon, Adidas, and Glenfiddich.

The festivities will be spread across various locations, with highlights including Jam Off at Sentosa, featuring performances by Asian stars Rain, Ekin Cheng, and Hins Cheung. The Marina Central district will host the GrooveDriver Festival, showcasing international and local artists, whilst Clarke Quay will present Hit the Apex, a live music showcase with 40 artists from 17 countries.

Lilian Chee, Director of Sports at the Singapore Tourism Board, expressed pride in the diverse line-up of partners, stating, “We are proud to feature more Singapore establishments bringing refreshing additions to the programme, joining premier live entertainment performances and unique race-inspired dining and retail offerings.”

New partners like Moët & Chandon will host the Elevation Lounge at Bayfront, offering hot air balloon rides and exclusive events. Adidas will collaborate with the Mercedes-AMG PETRONAS Formula One Team, whilst Glenfiddich partners with Aston Martin Formula One for a unique pop-up at Changi Airport.

Returning partners include LEGO, showcasing a life-sized race car, and TAG Heuer, celebrating its motorsport heritage. The event promises to reinforce Singapore’s status as a leading lifestyle destination, offering memorable experiences for both visitors and locals.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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