Tourism Malaysia, in partnership with the Malaysia Healthcare Travel Council (MHTC), is set to host the Malaysia Fair 2025 in Surabaya, Indonesia, commencing on 26 September. This event aims to celebrate and promote Malaysia’s rich cultural heritage, diverse cuisine, travel opportunities, and healthcare excellence.
The Malaysia Fair 2025 will feature a wide array of activities and exhibitions designed to showcase the best of what Malaysia has to offer. Attendees can expect to experience traditional Malaysian performances, sample authentic Malaysian dishes, and explore travel packages that highlight the country’s scenic destinations. Additionally, the fair will emphasise Malaysia’s growing reputation as a healthcare hub, with presentations on the nation’s medical tourism offerings.
The collaboration between Tourism Malaysia and MHTC underscores the strategic importance of Indonesia as a key market for Malaysian tourism and healthcare services. By bringing the fair to Surabaya, the organisers aim to strengthen ties and increase awareness of Malaysia’s offerings in these sectors.
A spokesperson from Tourism Malaysia stated, “This event is an opportunity to deepen cultural and economic connections between Malaysia and Indonesia, showcasing our nation’s unique blend of tradition and modernity.”
The Malaysia Fair 2025 is expected to attract a diverse audience, including potential tourists, healthcare seekers, and cultural enthusiasts. The event not only aims to boost tourism but also to position Malaysia as a leading destination for healthcare travel in the region.