Swiss-Belhotel International has signed a Memorandum of Understanding (MOU) with Malaysia’s leading property developer, Sheng Tai International, to explore collaborations in hotel development and management. This strategic partnership aims to introduce internationally branded hotels across Malaysia, focusing on Sheng Tai’s upcoming mixed-use and luxury developments.
Gavin M Faull, Chairman and President of Swiss-Belhotel International, expressed enthusiasm for the collaboration, highlighting the shared commitment to excellence and innovation. “We are delighted to collaborate with Sheng Tai International, a visionary developer that shares our commitment to excellence and innovation,” he stated. The partnership is set to expand Swiss-Belhotel’s presence in Malaysia through new world-class properties.
Dato Leong Sir Ley, Founder, Chairman, and Group President-CEO of Sheng Tai International, emphasised Melaka’s strategic importance as a vibrant hub for entrepreneurs and traders. He noted that the collaboration would elevate the hospitality landscape in Melaka and significantly contribute to the local economy. “This collaboration with Swiss-Belhotel International will not only elevate the hospitality landscape in Melaka but also contribute significantly to the local economy,” he said.
Edward J L Faull, Executive Director and Senior Vice President of Swiss-Belhotel International, added that the partnership aims to create high-quality, internationally branded hotels that complement Malaysia’s evolving tourism landscape. The alliance will explore opportunities for Swiss-Belhotel to manage hospitality components within Sheng Tai’s premium developments, including beachfront and mixed-use projects in Melaka and other key destinations.
This collaboration aligns with both organisations’ vision to create high-value tourism and lifestyle destinations, advancing hospitality excellence in Malaysia.
