Global lifestyle brand MINISO has launched Malaysia’s first MINISO LAND at Sunway Pyramid, Selangor, on 28 February. The 1,700-square-metre store features an immersive space with the most comprehensive IP product offering in the country, aiming to provide a joy-filled experience for local consumers.
Located on the first floor of Sunway Pyramid Mall, a prominent shopping destination, MINISO LAND is designed to attract both local and regional shoppers. The store’s strategic location and engaging design make it a popular spot for young consumers and families. It boasts over 8,000 curated stock-keeping units (SKUs), with IP merchandise accounting for more than 70% of the assortment.
The store’s interior, highlighted by gold tones and bulb-inspired elements, creates a lively atmosphere. Visitors can explore 15 themed zones offering a range of products, including IP-themed collections, home and lifestyle items, beauty and skincare products, and toys. Interactive installations, such as giant pyjama-Stitch figures and a Snoopy-themed zone, enhance the experience.
MINISO LAND also introduces several IPs making their debut in Malaysia, including Pac-Man, alongside popular names like Sanrio and Monchhichi. The store features MINISO’s proprietary IP lineup, the YOYO Cupid Ring series, with 10 character sculptures displayed throughout the space.
The opening was celebrated with appearances by MINISO’s Gift Bear and Friends mascots, engaging the crowd with interactive activities. Online campaigns and user-generated content challenges further amplified the launch’s success. As Southeast Asia’s largest MINISO LAND, the store underscores the brand’s expansion in the region, with more openings planned globally.
