HSBC Life Singapore has introduced a new wellness initiative, Live Life Well, aimed at improving access to preventative care and enhancing community wellness across Singapore. This initiative is structured around four main pillars: promoting healthier workplaces, developing inclusive insurance solutions, enhancing health literacy, and bolstering community resilience. It seeks to transition from reactive medical interventions to proactive and early prevention, fostering a sustainable healthcare ecosystem.
A significant component of Live Life Well is the recent Memorandum of Understanding (MoU) with NHG Health. This partnership marks the first public-private collaboration of its kind, focusing on workplace wellness and community health. It will pilot NHG’s Health Manager for Companies (HM4C) model for HSBC Life’s employee benefits clients and facilitate collaboration on preventative care programmes, including referral pathways to NHG Health’s network of healthcare institutions.
Harpreet Bindra, CEO of HSBC Life Singapore, emphasised the importance of corporate and community engagement in improving health outcomes. “For insurers, this means moving beyond a model of protection towards one of prevention and active participation,” he stated, highlighting the initiative’s alignment with national efforts to build a resilient healthcare ecosystem.
This initiative follows a series of efforts by HSBC Life Singapore to promote sustainable healthcare practices, including last year’s launch of Savvy Claim premium discounts and collaborations with major healthcare providers like IHH Healthcare and Raffles Medical. These efforts aim to improve access to quality care for customers, reinforcing HSBC Life’s commitment to preventative healthcare.
