FairPrice Group (FPG) has announced plans to expand its Store of Tomorrow (SOT) programme across its supermarket network by the end of 2026. This initiative, in collaboration with Google Cloud, aims to enhance the shopping experience through digital innovations such as smart shopping trolleys, digital price cards, and a hybrid retail format known as ShopBeyond.
Launched in June 2025, the SOT programme is committed to piloting 20 digital solutions annually to transform retail experiences for both customers and staff. The first physical Store of Tomorrow opened at Punggol Digital District in August 2025, serving as a testing ground for these innovations.
Group CEO Vipul Chawla emphasised the programme’s focus on using technology to simplify lives. “By bringing proven AI solutions from our Store of Tomorrow programme to more supermarkets across the island, we want to reimagine the shopping experience for our customers and remove the friction from their weekly grocery runs,” he stated.
The innovations include smart trolleys that offer personalised promotions and in-store navigation, digital price cards that provide real-time pricing, and the Grocer Genie app to streamline store operations. These solutions are expected to improve efficiency and customer satisfaction, with smart trolleys already reducing checkout times significantly.
Mark Micallef, Managing Director of Southeast Asia at Google Cloud, highlighted the programme’s success in achieving operational return on investment. “FairPrice Group’s Store of Tomorrow programme is a masterclass in how retailers can thoughtfully and strategically transcend enterprise AI pilots to achieve tangible value at scale,” he said.
The expansion of the SOT programme is set to reach 48 FairPrice outlets by the end of 2026, with plans for further rollout in subsequent years.
