Frasers Property Singapore, in collaboration with the Singapore Management University (SMU) Centre for Research on Successful Ageing (ROSA), has unveiled a study highlighting the increasing importance of suburban malls in the daily lives of Singapore’s seniors. As the nation approaches a super-aged society by 2030, with one in four Singaporeans expected to be 65 or older, the study reveals that over 60% of older adults visit suburban malls weekly for dining, errands, and leisure.
The study underscores the significance of accessibility and comfort, with 69% of seniors prioritising easy access via public transport, 41% valuing proximity to home, and 40% considering a practical tenant mix. Adrian Tan, Managing Director of Retail at Frasers Property Singapore, stated, “This study highlights the increasingly vital role suburban malls play as everyday social spaces for older adults—beyond places for transactions.”
In response, Frasers Property is launching the FRx50+ initiative on 1 May, targeting shoppers aged 50 and above. This programme includes curated promotions, community activities, and enhanced shared spaces. Key features include Golden Deals, $1 coffee treats, complimentary off-peak parking, and senior-led programmes such as interest groups and community partnerships.
The initiative also introduces pilot projects like priority checkout lanes and micro-job opportunities, alongside Silver Social Spaces to foster community engagement. These efforts aim to create more accessible and comfortable environments for seniors, reflecting their evolving needs and enhancing their mall experiences.
