The Singapore Tourism Board (STB) has announced its strategic direction for the latter half of 2026, following its presentation at the Tourism Industry Conference on 8 May. The plan aims to enhance Singapore’s status as a world-class destination, with projections of 17-18 million international arrivals and S$31-32.5b in tourism receipts. Singapore’s tourism sector hit a record S$32.8b in 2025 receipts, bolstered by 16.9 million international visitors.
STB’s roadmap includes a S$740m investment into the Tourism Development Fund over the next five years. This funding is intended to bolster Singapore’s position as a global hub for people, capital, and trade, and to support resilient businesses.
Key initiatives include the Orchard Road Rejuvenation Plan, set to launch mid-2026, which will introduce interactive building façades, night markets, and artistic installations. The Grange Road Events Venue, a collaboration with Live Nation, will host concerts and community activities. Additionally, the former Singapore Chinese Girls’ School site will be transformed into a mixed-use development, and the NoMad Hotel will open as Asia Pacific’s first under Hilton.
The Greater Sentosa Master Plan will develop Sentosa and Pulau Brani into a major tourism destination, whilst the Singapore Cruise Centre will relocate to a new facility by 15 July 2026.
STB has also signed MOUs with Weixin Pay, Universal Music Singapore, and Mr. Romance to enhance global marketing outreach. Furthermore, the AI Playbook for Tourism and Tcube Centre of Excellence will drive digital transformation in the sector.
These initiatives are part of STB’s broader vision to position Singapore as a premier destination for both leisure and business travellers.
