Asian travellers in 2026 are prioritising accommodation type, dining options, and flexibility when booking their stays, according to Agoda’s latest data. The digital travel platform’s analysis of search filters shows that 19% of all filter activity focused on accommodation type, with Southeast Asian nations like Indonesia, Malaysia, and Vietnam leading the charge.
Agoda’s findings highlight a strong preference for hotel, resort, and flat options, with Indonesian travellers filtering 45% of their searches by accommodation type. Additionally, review scores of 8 and above accounted for 9% of filter activity, indicating a demand for high-quality, verified stays, particularly among Indian travellers, who lead this preference at 13%.
Dining options are also a significant factor, with breakfast-included stays being the second most searched filter at 12%. Japanese and Taiwanese travellers show a notable interest in culinary offerings, with searches for breakfast, dinner, and even afternoon tea included in their accommodation options.
Flexibility remains a key concern for Asian travellers, with free cancellation and pay-at-hotel options ranking among the top 10 filters. This trend underscores the desire for refundable and convenient payment choices. Other popular filters include location, bed type, and car parking facilities, reflecting a need for diverse accommodation options.
Andrew Smith, Senior Vice President of Supply at Agoda, stated, “In 2026, travellers across Asia are looking for the stay that feels right, whether this be through convenience, choice, or comfort.” Agoda’s extensive range of search filters and accommodation options aims to meet these varied needs, offering over 6 million holiday properties and more than 130,000 flight routes.
