Singaporeans are increasingly turning to artificial intelligence (AI) for both everyday tasks and significant life events, yet many lack confidence in identifying AI-generated scams, according to a new study by TrendLife, the consumer business unit of Trend Micro Incorporated. The study, “Digital Life and AI Experiences,” highlights a growing gap between AI adoption and preparedness against AI-enabled threats.
The research surveyed over 500 Singaporeans and found that nearly 70% use AI tools during major life events, significantly above the global average. However, fewer than 20% feel very confident in spotting AI-generated scams or deepfakes. This confidence gap is concerning, especially as AI-enabled scams, such as deepfake Zoom impersonations of senior government officials, have resulted in losses of at least S$4.9m.
Despite high awareness of the risks associated with sharing personal information with AI tools, many Singaporeans do not feel adequately prepared to respond to AI-enabled threats. Ashley Millar, Consumer Education Director at TrendLife, emphasised the importance of ingraining safety in every AI interaction, stating, “Our findings show that whilst many recognise the need to better protect themselves in an AI-driven digital world, they do not feel adequately prepared to do so.”
The study also revealed that Singaporeans use AI tools at higher rates than other surveyed markets for tasks such as writing emails, travel planning, and online shopping. However, significant life events like big-ticket purchases and job searches are perceived as particularly vulnerable to scams and identity theft.
To combat these risks, the study suggests practical steps such as creating a family anti-scam playbook and using AI-powered tools to enhance digital protection. As AI continues to integrate into daily life, awareness and preparedness remain crucial for navigating its challenges safely.
