Industrious, a leading flexible workplace experience company, has announced the appointment of Melvin Vu as Managing Director for the Asia-Pacific (APAC) region, effective immediately. Vu will oversee operations, commercial strategy, and growth, succeeding Su Anne Mi, who co-founded The Great Room, acquired by Industrious in May 2022.
Vu brings over two decades of leadership experience in Southeast Asia, having previously served as CEO of Good Doctor Technology. His career includes senior roles at Grab, SATS-Creuers Cruise Services, Carlson Wagonlit Travel, Singapore Cruise Centre, and the Singapore Tourism Board. This extensive background positions him well to drive Industrious’ unified brand strategy across APAC, meeting the increasing demand for consistent, hospitality-driven workplace solutions.
The appointment is part of Industrious’ strategy to strengthen its presence in the region, following the recent unification of its brand across Asia-Pacific. This move aims to cater to the growing enterprise demand for a global workplace provider capable of delivering a seamless experience across various markets.
Vu’s leadership is expected to enhance Industrious’ ability to provide flexible workspace solutions that align with the evolving needs of businesses in the region. As the company continues to expand its footprint, Vu’s expertise will be instrumental in navigating the dynamic APAC market landscape.
