A recent study by Great Eastern has highlighted a significant preference among Singaporeans for home-based care for long-term needs, yet many underestimate the financial and emotional burdens involved. The study reveals that respondents misjudged the cost of home-based long-term care by approximately 32%, indicating a gap between public perception and the realities of caregiving in Singapore.
The research also found that nearly half of caregivers have been providing care for at least three years, with over a quarter doing so for five years or more. This prolonged caregiving period underscores the sustained demands placed on individuals and families.
In response to these findings, Great Eastern plans to launch a one-stop home caregiving concierge in July 2026. This service will be available to all GREAT CareShield policyholders and their families, offering access to home-based disability assessments and preferential rates on caregiving products and services.
The study, conducted in partnership with NielsenIQ, involved qualitative interviews and quantitative surveys with 1,000 Singapore residents aged 30 to 64. It aimed to assess consumer concerns, priorities, and attitudes towards disability and long-term care.
As Singapore approaches super-aged status, the need for comprehensive long-term care planning becomes increasingly urgent. Great Eastern’s initiative aims to bridge the gap between awareness and action, providing practical support for those navigating the complexities of long-term care.
