UOB has teamed up with Visa to introduce new Visa Infinite Privilege and Visa Infinite Private card tiers across ASEAN, marking a significant multi-market launch. This initiative will see more than 300,000 UOB Visa Infinite cardholders in Singapore, Malaysia, Thailand, Indonesia, and Vietnam upgraded to higher card tiers, granting them access to a broader range of premium benefits.
The collaboration positions UOB as the first Visa issuer in ASEAN to execute such a large-scale launch, setting a new standard for regional card offerings. This move comes as affluent spending in the region continues to grow, with UOB reporting a more than 10% increase in new affluent cardholders and a 25% surge in card billings in 2025.
Visa’s refreshed Visa Infinite offering, unveiled on 16 July 2026, introduces a three-tier card suite designed to meet the evolving needs of affluent consumers. The new tiers offer greater flexibility, personalisation, and differentiated benefits. Selected UOB cardholders will enjoy exclusive privileges, including access to luxury travel experiences and rare timepieces.
Pratik Bhattacharjee, Head of Group Cards and Payment Products at UOB, stated, “Our partnership with Visa marks a significant milestone, allowing us to deepen our engagement with affluent customers by curating exclusive experiences that money cannot buy.”
T.R. Ramachandran, Head of Products & Solutions for Asia Pacific at Visa, added, “The refreshed Visa Infinite portfolio is designed to meet the changing expectations of affluent consumers, offering more personalised, seamless, and relevant experiences.”
This partnership aligns with UOB’s strategy to integrate banking, wealth, and lifestyle services, reinforcing its ambition to be the Bank of Choice for customers across ASEAN.
