FWD Singapore and Ascend Asia Financial Services Group have announced a long-term strategic partnership to enhance financial advisory distribution and improve access to quality financial advice in Singapore. This collaboration combines FWD’s customer-focused product capabilities and digital services with Ascend Asia’s governance framework and technology-enabled platform.
The partnership will provide customers across retail, mass affluent, and high-net-worth segments with access to FWD’s comprehensive suite of solutions, including life insurance and investment-linked products. Additionally, Ascend Asia Asset Management funds will now be available as sub-funds in FWD’s investment-linked product portfolio, offering a broader range of investment options.
Adrian Vincent, CEO of FWD Singapore, highlighted the significance of the open architecture financial advisory model, stating, “Our partnership with Ascend Asia reflects FWD’s commitment to raising the standard of financial planning.” Tomas Urbanec, CEO of Ascend Asia, added, “This partnership broadens access to customer-focused solutions and technology-enabled experiences for advisers on the Ascend Asia platform.”
The partnership was celebrated at the newly launched Ascend Asia Wealth Centre, marking the beginning of this collaborative effort to strengthen Singapore’s financial advisory ecosystem. This initiative is expected to support the industry’s shift towards greater transparency and technology-enabled advisory processes, meeting the evolving needs of Singapore’s super-aged society and global wealth hub status.
