United Overseas Bank (UOB) has appointed Tan Choon Hin as its Head of ASEAN and Greater China, effective 1 September 2026. In this newly created role, Tan will oversee UOB’s regional business operations, including subsidiaries in Malaysia, Indonesia, Thailand, Vietnam, and mainland China, as well as branches in Hong Kong SAR and Taiwan. He will collaborate with country CEOs to strengthen connectivity and accelerate cross-border opportunities.
Tan will also lead UOB’s Foreign Direct Investment (FDI) Advisory unit, which has supported over 300 cross-border expansion plans in the past six months, with projected investments of S$5.6b. This initiative reflects UOB’s strategy to capture the growing trade and investment flows between ASEAN and Greater China.
Wee Ee Cheong, Deputy Chairman and CEO of UOB, stated, “ASEAN is at the heart of UOB’s growth strategy and is becoming an increasingly important global economic hub.” He emphasised that Tan’s experience positions him well to drive growth across UOB’s regional franchise.
Tan, currently UOB’s Deputy Chief Risk Officer, brings over 30 years of experience in banking, credit, and risk management. He joined UOB in 2012 and has held various leadership roles, including CEO of UOB Thailand. Under his leadership, UOB Thailand became the second largest foreign bank in the country.
This appointment is part of UOB’s leadership transformation, aiming to deepen regional connectivity and support customers in seizing cross-border growth opportunities.
