The Singapore Tourism Board and Mafengwo, China’s largest travel community, have launched the Singapore AI Inspiration Lab in Beijing. This initiative, inaugurated on 23 August, aims to revolutionise travel experiences for seniors, families, and new workforce entrants by leveraging AI technology to offer personalised itineraries and uncover hidden gems in Singapore.
The lab is part of a broader strategic partnership between the two organisations, which began in 2024 with the debut of Mafengwo’s AI travel assistant. The new lab continues the Singapore Tourism Board’s 2025 marketing theme, “Singapore: It’s All About Fun,” and focuses on breaking stereotypes about Singapore travel. The AI tools enable travellers to explore beyond classic landmarks, delving into neighbourhoods, night markets, and hidden natural spots.
At the launch event, Mafengwo travel influencers shared their experiences. Yuandawang Jiushi Wo highlighted how AI planning can reveal niche routes, whilst family travel influencer Guo Xiaoyan discussed AI’s ability to tailor family-friendly itineraries. Luo Gaga GAGA showcased AI’s potential to create relaxed, high-quality trips for older travellers.
The event featured interactive zones, including a traveller personality test, an AI travel assistant demo, and a Nanyang-style photo studio. Visitors could also experience AI robot dogs, which have been introduced at Singapore’s Sentosa and Mandai Wildlife Reserve.
Looking ahead, the Singapore Tourism Board and Mafengwo plan to continue their collaboration, using AI to enhance travel experiences and inspire more visitors to explore the Lion City.
