The Competition and Consumer Commission of Singapore (CCS) and the Consumers Association of Singapore (CASE) are set to expand their unit pricing pilot from 1 October 2026. This initiative will now encompass additional supermarket operators, online stores, and a broader range of grocery items, following positive consumer feedback from the initial phase.
Initially launched from September to December 2025, the pilot involved major supermarket chains such as NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage, and Giant. These chains displayed unit prices for selected grocery categories, which consumers found beneficial for comparing prices across different brands and package sizes.
The expanded pilot will now include Don Don Donki and RedMart, and for the first time, extend to online platforms. Sheng Siong and RedMart will begin displaying unit prices on their online stores from 1 October 2026, with other operators following suit. The range of items will also grow to include everyday essentials like flour, milk, and snacks.
CCS has commissioned a market survey to gather consumer feedback during this phase. Alvin Koh, Chief Executive of CCS, stated, “By bringing unit pricing to more supermarkets, online stores, and everyday grocery items, we want to make it easier for consumers to compare prices and get better value for their money.”
Melvin Yong, President of CASE, expressed optimism about the industry’s support, noting that the expanded pilot will enhance price transparency and help consumers make informed choices. Martin Daney, Head of RedMart, added, “Unit pricing helps remove complexity, supporting greater price transparency.”
The initiative aims to incorporate consumer feedback and lessons from the first pilot, ultimately aiding consumers in making smarter shopping decisions.
