Sun Life Private Wealth has announced the appointment of three senior leaders to bolster its product and market leadership in Singapore and Bermuda. Liem Phan takes on the role of Chief Product Officer in Singapore, Alvin Soh is named CEO of Sun Life Private Wealth Singapore, and Georgina Howes joins as CEO and Country Manager for Sun Life Private Wealth Bermuda.
Liem Phan will oversee product strategy, including design, pricing, and innovation. With over 20 years of experience, he previously led Swiss Re’s Southeast Asia and India business. Alvin Soh, with 16 years of leadership experience, will focus on the growth and development of the Singapore business, having previously served as Chief Distribution & Marketing Officer at FWD Singapore. Georgina Howes, bringing over 25 years of insurance expertise, will drive the Bermuda business, having formerly led Transamerica Life (Bermuda) Ltd.
“These appointments mark an important step in building the leadership team for Sun Life Private Wealth,” said Sujoy Ghosh, CEO of Sun Life Private Wealth. The appointments follow the launch of Sun Life Private Wealth’s integrated platform, aimed at supporting high net worth individuals and families in wealth management.
Sun Life, with over 160 years of global experience, operates in key wealth hubs including Bermuda, Dubai, Hong Kong, and Singapore, and manages assets worth $1.70t as of 30 June 2026.
