Arthur Altounian has been appointed as the new Managing Director of We Are Social Singapore, overseeing both We Are Social Singapore and influencer marketing agency Kobe. Altounian, who previously worked with WPP Media and GOAT, brings over 20 years of experience in commercial media and influencer marketing across the Asia-Pacific region. His appointment aims to drive the next phase of growth for both agencies.
Altounian’s extensive background includes leading client growth and commercial operations in more than 15 APAC markets, with a focus on creator and influencer marketing. His expertise is expected to enhance the collaboration between We Are Social and Kobe, whilst maintaining their distinct client-facing brands. Both agencies will operate from a shared office in Singapore, strengthening their market presence.
We Are Social, known for its social-first ideas and strategies, helps brands grow through integrated social media solutions. Kobe, acquired by We Are Social in 2022, specialises in influencer marketing with a network of over 14 million creators. The agencies aim to leverage their combined strengths to offer clients more comprehensive and flexible solutions.
The leadership team in Singapore is further bolstered by the recent appointment of Kamakshi Thareja as Head of Strategy. Thareja brings 16 years of experience in strategy across Asia, enhancing the agency’s growth potential in Southeast Asia.
Evangeline Leong, founder and CEO of Kobe, will step down at the end of October after a decade of leadership. Suzie Shaw, APAC CEO at We Are Social, praised Leong’s contributions, stating, “Kobe’s reputation and expertise are a testament to what she has created.”
Altounian expressed enthusiasm for the new role, highlighting the potential for growth by integrating the strengths of both agencies. “For our clients, it means more depth, more flexibility and easier access to the right expertise,” he said.
