ADA, the Data and AI Experience Company, has announced the acquisition of Algonomy, a leader in agentic decisioning for retail. This strategic move aims to enhance ADA’s intelligent growth platform by integrating Algonomy’s AI decisioning technology, thereby bridging the gap from data insights to a fully agentic experience. The acquisition extends ADA’s presence to 34 markets across the Asia-Pacific, the US, the Middle East and North Africa, and Europe.
Algonomy, known for its legacy brands Manthan and RichRelevance, is trusted by over 400 leading global brands for delivering hyper-personalised customer experiences. The integration with ADA will enable a platform that not only understands customer needs but also acts on them. “Every customer signal runs through a data foundation where AI agents drive real-time decisions,” said Srinivas Gattamneni, CEO of ADA. He emphasised that the acquisition brings ADA closer to its vision of creating the world’s most intelligent growth platform.
Atul Jalan, CEO of Algonomy, expressed excitement about the merger, stating, “ADA gives it a far bigger stage, and it comes at the precise moment decisioning stops advising and starts acting.” Post-acquisition, clients will continue to have full access to Algonomy’s products and solutions whilst benefiting from ADA’s broader capabilities.
ADA, headquartered in Singapore and Malaysia, serves 1,500 clients across various sectors, including retail and financial services. Algonomy’s AI-enabled solutions for eCommerce, marketing, and supply chain will further bolster ADA’s offerings, promising enhanced customer value and operational efficiency.
