Ascend Asia Financial Services Group has announced the addition of three new member firms—Infinity Financial Advisory, SG Alliance, and PromiseLand Financial Advisory—expanding its network to over 2,000 financial consultants. This strategic move aims to strengthen the financial advisory industry in Singapore by offering consumers greater choice and value.
The acquisitions, facilitated through Ascend Asia Singapore Advisory, have received regulatory approval from the Monetary Authority of Singapore. Tomas Urbanec, CEO of Ascend Asia, expressed enthusiasm about the expansion, stating, “We are pleased to welcome Infinity FA, SG Alliance, and PromiseLand to Ascend Asia, a much-anticipated milestone that expands our financial advisory network.”
Each firm will continue to operate under its own brand, ensuring no disruption to existing client relationships. The integration aims to leverage Ascend Asia’s strategic expertise and industry network to enhance the value propositions of its member firms. Urbanec highlighted the group’s commitment to “uplift Singapore’s financial advisory industry and empower financial consultants to deliver greater value and long-term benefits to consumers.”
Infinity FA’s CEO, Poh Choon Kia, noted the significance of this partnership, emphasising the opportunity to enhance fintech capabilities and professional development. Similarly, SG Alliance’s CEO, Caster Ong, and PromiseLand’s Managing Director, David Choo, expressed optimism about the potential for growth and improved client services.
Established by global investment firm KKR, Ascend Asia continues to invest in professional development and technology to support its member firms. The group aims to provide comprehensive solutions and tools, enabling financial consultants to offer personalised advice and empower clients to make informed decisions.
