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CapitaLand, Starbucks launch holiday event

CapitaLand and Starbucks have teamed up to create Singapore’s largest Starbucks holiday takeover, running from 11 November to 31 December 2026.

This festive collaboration will transform 16 CapitaLand malls and various workspace properties into a Bearista-themed wonderland, offering immersive experiences, exclusive treats, and festive rewards.

The event kicked off with a teaser phase on 29 October at Bugis Junction, featuring a four-metre red cup and a marshmallow cloud installation. This led to the unveiling of five festive Starbucks Bearistas—Dasha, Jam, Brewster, Snowmallow, and Star—on 4 November, along with an interactive personality quiz for shoppers.

Central to the festivities is The Bearista Holiday Experience, a travelling pop-up at Raffles City Singapore and Bugis+. It features Starbucks Singapore’s first Create-Your-Own Cold Foam Beverage Bar, interactive workshops, and exclusive merchandise.

The Iced Hazelnut Bianco Latte, a special holiday beverage, is available at participating Starbucks stores in CapitaLand malls.

Ervin Yeo, CEO of Commercial Management at CapitaLand Investment, expressed excitement about the partnership, stating, “We seek to create destinations that go beyond shopping and working by partnering with compelling brands such as Starbucks.”

Kelly Lim, General Manager of Starbucks Singapore, added, “Through our partnership with CapitaLand, we’re delighted to bring that festive spirit beyond our coffeehouses this year.”

The Bearista Holiday Experience will first appear at Raffles City Singapore from 11 to 22 November, followed by Bugis+ from 25 November to 6 December, offering unique coffee and craft workshops and festive merchandise.
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This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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