Changi Airport has been recognised as Singapore’s strongest brand, according to the latest Singapore 100 2026 report by Brand Finance. The report also highlights DBS’s achievement of maintaining its position as Singapore’s most valuable brand for the 14th consecutive year, with a 7% increase in brand value to US$18.6b.
The report, published by Brand Finance, a leading brand valuation consultancy, reveals that the total value of Singapore’s brands has risen by 7% to US$84.1b, reflecting the country’s economic resilience. Changi Airport achieved a Brand Strength Index (BSI) score of 91.2 out of 100, securing its top position in brand strength.
TeleChoice International emerged as the fastest-growing brand in Singapore, with its brand value soaring by 288%. Meanwhile, Millennium Hotels and Resorts was named the leader in Singapore’s hotel sector. Singapore Airlines was recognised for leading in Environmental, Social, and Governance (ESG) perceptions among Singaporean respondents.
The report underscores the robust performance of Singaporean brands amidst challenging economic conditions. As Singaporean brands continue to strengthen their market positions, the report suggests a positive outlook for the nation’s economic landscape. The full ranking and detailed insights are available on Brand Finance’s website, providing a comprehensive overview of the current brand landscape in Singapore.
