Citibank Singapore has joined forces with Porsche Singapore to provide exclusive benefits to its high-net-worth clients. This collaboration, announced on 8 June, marks Citi as Porsche Singapore’s first banking partner to offer unique Porsche experiences, enhancing the premium client experience for Citigold Private Client customers.
The partnership offers two distinct Porsche experiences for clients celebrating their birthdays. The first is a full-day unsupervised test drive in a Porsche model of their choice, complete with Porsche’s signature delivery service, including a comprehensive vehicle handover and orientation in exclusive delivery bays. The second is an extended accompanied test drive, starting with a light breakfast at Porsche Studio Singapore, followed by a 60 to 90-minute guided drive with a Porsche product specialist.
Yeo Wenxian, Head of Wealth for Asia South at Citi and CEO of Citibank Singapore, expressed enthusiasm for the partnership, stating, “We are thrilled to partner with Porsche, a brand that deeply resonates with our clients’ aspirations.” He emphasised the alignment between Porsche’s legacy of performance and Citi’s commitment to exceptional financial guidance.
Andre Brand, General Manager of Porsche Singapore, highlighted the shared commitment to delivering meaningful, experience-led engagements. “At Porsche, we believe the essence of our brand is best understood from behind the wheel,” he said, noting the partnership’s focus on performance, precision, and quality.
This collaboration reflects a strategic move to enhance client engagement through unique, experience-driven offerings, setting a new standard for luxury client services in Singapore.
