Cvent Accelerate Singapore 2026, held at Fairmont Singapore, gathered over 500 professionals from the event, marketing, and hospitality sectors to explore the integration of artificial intelligence (AI) in event technology. The event underscored a significant shift in the Asia-Pacific (APAC) region, moving from questioning AI’s place in event technology to confidently applying it in planning, sourcing, marketing, and measurement.
Will Kataria, Country Head and Senior Director at Cvent Singapore, emphasised that the industry is now focused on using AI to connect people, data, and outcomes into measurable results. This sentiment was echoed throughout the day’s sessions, which included keynotes, panels, and technology showcases. A highlight was the presentation of CventIQ™, Cvent’s AI-powered intelligence layer, which was central to discussions on how AI and connected data are transforming event interactions into business intelligence.
The event also marked the debut of Cvent’s new brand identity, centred around the “Presence Premium” concept. This idea posits that as AI makes digital content more accessible, the value of live human presence increases. Research by Forrester Consulting and Censuswide supports this, with 70% of business leaders acknowledging the growing importance of events in an AI-driven world and 81% noting increased audience trust following in-person experiences.
Cvent has committed over $1b to technology, AI, and product innovation between 2026 and 2029, aiming to empower professionals in the region with the tools needed to lead future developments. The Cvent Accelerate series will continue in Sydney on 11 August 2026.
