Dezign Format has reported an adjusted net profit of S$2.2m for the financial year 2025, marking a significant step in its strategic expansion across Southeast Asian markets. The company has signed a memorandum of understanding (MOU) with Hustle & Bustle Group, a homegrown edutainment firm, on 21 April 2026. This agreement includes Hustle & Bustle and its subsidiary, IMBA Global, and proposes an equity and potential cash investment to leverage long-term synergies.
The collaboration grants Dezign Format the Right of First Refusal as the preferred design and build provider for Hustle & Bustle and IMBA, ensuring a steady pipeline of future projects. Mike Chong, Executive Chairman and CEO of Dezign Format, stated, “Our collaboration with Hustle & Bustle at the IMBA Theatre has been a strong foundation for this deeper partnership. By investing at the parent level, we are making a deliberate move to align our long-term interests with a premier homegrown edutainment brand.”
This partnership is expected to bolster Dezign Format’s presence in the immersive location-based entertainment (LBE) sector, particularly with a permanent presence at the IMBA Theatre at Gardens by the Bay. The strategic move is anticipated to enhance the company’s growth trajectory and secure high-profile projects in the future.
As Dezign Format positions itself for growth, the collaboration with Hustle & Bustle is set to play a crucial role in expanding its footprint in the Southeast Asian market, aligning with its long-term business objectives.
