DFI Retail Group and UK-based health retailer Holland & Barrett have announced a strategic partnership aimed at expanding access to wellness solutions across Asia. This multi-year collaboration will integrate Holland & Barrett’s 155-year heritage in wellness with DFI’s extensive retail network, initially targeting markets in Singapore and Hong Kong.
The partnership comes as Asian consumers increasingly seek preventive and personalised health solutions. Gordon Farquhar, International Managing Director of Holland & Barrett, stated, “As demand for wellness continues to grow across Asia, we are delighted to partner with DFI to bring our heritage and trusted wellness solutions to millions more consumers across the region.”
Under the agreement, DFI will serve as Holland & Barrett’s distribution partner, with plans to expand across the region in the coming years. Andrew Wong, CEO of Health & Beauty at DFI Retail Group, commented, “This partnership is a pivotal step in our journey to deepen our position as the Trusted Adviser for Wellness across Asia.”
Customers can expect a curated range of science-led wellness products, including vitamins and supplements, available both in-store and online. The partnership also promises technology-enabled wellness services, such as AI-powered skin and scalp assessments, to enhance the customer experience.
The collaboration marks a significant milestone in Holland & Barrett’s international expansion strategy and reinforces DFI’s ambition to become Asia’s Trusted Adviser for Wellness. The partnership officially launched in Singapore this month, with further market rollouts planned across Asia.
