HSBC Life Singapore has launched the HSBC Life Prestige Circle, an enhanced proposition tailored for high-net-worth (HNW) and ultra-high-net-worth clients. This initiative aims to provide clients with access to exclusive services, including healthy longevity programmes, bespoke travel experiences, and specialised business insurance solutions. The offering is designed to meet the complex, cross-border, and multi-generational needs of these clients.
Research by HSBC Life indicates that 50% of HNW individuals in Singapore value added benefits such as health or lifestyle services, with 43% specifically seeking healthcare features. The Prestige Circle addresses these preferences by offering services that protect, optimise, and enrich clients’ time. This includes access to specialist advisory firms for wealth, estate planning, and global mobility, as well as concierge services through a partnership with Blue Sky Escapes for travel design and booking.
Additionally, clients can benefit from preventive health and wellness services through collaborations with Chi Longevity and Raffles Medical Group. These services are available at the HSBC Life Longevity Suite, located within Chi Longevity’s luxury clinics at Camden and the Four Seasons Hotel Singapore.
Harpreet Bindra, CEO of HSBC Life Singapore, stated, “High-net-worth clients today are increasingly looking beyond financial returns to how their wealth can support the way they live.” The Prestige Circle leverages HSBC Life’s network to offer privileges across advisory, wellness, and lifestyle sectors.
This launch builds on HSBC Life’s commitment to supporting complex wealth planning needs, having been recognised as the World’s Best Insurance Provider for Wealth Management by the Euromoney Private Banking Awards 2026.
