iWOW has announced its strategic acquisition of The Gentle Group, a therapeutic nutrition provider for seniors, for S$11.2m. This move is set to accelerate iWOW’s expansion into the longevity economy, marking a significant shift from AgeTech to a comprehensive platform encompassing safety, social connection, and sustenance.
The Gentle Group has shown strong growth, with a 51% revenue compound annual growth rate (CAGR) projected from FY2022 to FY2025. The acquisition is expected to be earnings-accretive as the business scales, introducing a subscription-based revenue model that enhances customer engagement and cross-selling opportunities.
The integration of health, activity, and nutrition data will enable iWOW to offer proactive senior care insights, expanding its market reach in the rapidly growing eldercare sector. Dr. Shen Yiru, CEO of The Gentle Group, stated, “Food is one of the most powerful forms of care — yet it has remained one of the least transformed by technology. This partnership with iWOW changes that.”
Raymond Bo, CEO of iWOW, emphasised the importance of combining safety and nutrition, saying, “Safety earns trust in critical moments, but food builds trust every day. By bringing both together, we are creating a continuous relationship with families.”
This acquisition positions iWOW to redefine the ageing experience, leveraging technology to deliver high-quality, therapeutic food to seniors, thereby enhancing their quality of life. The move is expected to have lasting implications for the eldercare industry, setting a precedent for integrating technology with traditional care methods.
