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POP MART disrupts market with Sentosa store launch

Global pop culture and art toy leader POP MART has unveiled its latest two-storey store at Resorts World Sentosa, marking the debut of Southeast Asia’s first POP BAKERY. This new venture aims to transform the store into a landmark for pop culture enthusiasts in Singapore and the region, offering exclusive limited-edition products and immersive activities.

Located in Villa A of Resorts World Sentosa, the store is strategically positioned opposite Universal Studios Singapore. The first floor showcases POP MART’s flagship retail offerings, whilst the second floor is dedicated to POP BAKERY. This bakery, originally from POP LAND in Beijing, combines POP MART’s classic IP gourmet system with Singaporean flavours, featuring creations like the Twinkle Twinkle Tangy Coconut Mousse and PUCKY Xiao Long Bao Dessert.

Justin Moon, Chief Growth Officer at POP MART, expressed excitement about the new store, stating, “This new store at Resorts World Sentosa brings our characters to life in a space where fans can shop, discover and immerse themselves in the POP MART universe.”

Xiaoyang Zhang, Head of POP BAKERY, highlighted the significance of the launch, noting it as a milestone in POP MART’s commitment to Singapore. The store aims to blend traditional art toy culture with experiential consumption, offering a playful environment for fans of all ages.

The opening aligns with Resorts World Sentosa’s vision to enhance its retail and dining offerings. CEO Lee Shi Ruh remarked, “This addition strengthens our retail and dining offering with an experience that’s playful, shareable and completely unique to Singapore.”

The store will regularly host meet-and-greet sessions with POP MART characters, including the overseas debut of Twinkle Twinkle, enhancing the interactive experience for visitors.

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

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