The Singapore Business Federation (SBF) and the Indonesian Chamber of Commerce and Industry (KADIN) have reinforced their partnership to enhance cross-border trade opportunities for Indonesian small and medium-sized enterprises (SMEs). This renewed engagement follows a Memorandum of Understanding (MoU) signed at the Singapore-Indonesia Leaders’ Retreat on 6 July 2026.
The collaboration, led by SBF Chairman Mark Lee and KADIN’s Deputy for Coordination of Economic Cooperation and Investment, Dr Edi Prio Pambudi, focuses on three key areas: digital enablement, policy engagement, and capability building. A significant highlight is the introduction of the Trade AI Adviser (TAIA) Indonesia, the world’s first Generative AI-powered trade platform, designed to assist businesses in navigating trade requirements and identifying market opportunities.
Mark Lee emphasised the importance of the partnership, stating, “The Trade AI Adviser (TAIA) Indonesia is a demonstration of our successful partnership and a strong proof point of what inter-ASEAN business collaboration can achieve.” He added that such initiatives are crucial as Singapore prepares to chair ASEAN in 2027.
Anindya Bakrie, Chairman of KADIN, echoed this sentiment, highlighting the potential for deeper cooperation on sustainability and regional business connectivity. He noted, “This is the kind of practical collaboration that can help businesses in both countries grow and contribute to a stronger ASEAN.”
As both nations look towards ASEAN 2027, this partnership aims to translate high-level cooperation into tangible opportunities for businesses, particularly in sustainability and decarbonisation efforts.
