The Singapore Human Resources Institute (SHRI) has announced a refreshed positioning and visual identity, marking a new chapter in its over 60-year history of advancing the HR profession. The initiative, launched on 25 August 2026, aims to support HR professionals and organisations as they navigate the evolving world of work.
SHRI’s new positioning, “Beyond HR · Beyond Singapore”, underscores its commitment to connecting Singapore’s HR community with regional and global perspectives. Chief Executive Officer Alvin Aloysius Goh highlighted the critical role of HR in shaping workforce strategy and leading organisational transformation. “SHRI is committed to supporting HR professionals throughout their professional journey,” he stated.
The refreshed identity includes a new logo featuring a shield and lion, symbolising SHRI’s dedication to safeguarding HR standards and embracing new opportunities. This change will be gradually implemented across SHRI’s programmes and communications from 26 August 2026.
As Singapore’s representative in the Asia Pacific Federation of Human Resource Management and the World Federation of People Management Associations, SHRI aims to bring global insights to local HR professionals. President Low Peck Kem emphasised the institute’s enduring purpose: “To advance the profession and support the people behind it.”
SHRI’s efforts to strengthen HR capability through learning, professional development, and industry engagement continue to be central to its mission. The institute remains a pivotal connector for Singapore’s HR community, fostering growth and excellence in the profession.
