The Singapore University of Social Sciences (SUSS) has unveiled the GOOD Incubator, a new platform designed to nurture entrepreneurs developing solutions for pressing social issues. Announced at the Geronpreneurship Innovation Festival 2026, the initiative was introduced to over 400 attendees, including policymakers and community partners, with the aim of fostering innovation and entrepreneurship to address the needs of a super-aged society.
The GOOD Incubator is structured around four pillars: GOODBiz, GOODBridge, GOODTech, and GOODCause, each targeting different aspects of social innovation. GOODBiz focuses on social enterprises creating sustainable solutions, whilst GOODBridge helps ventures expand into new markets. GOODTech supports technology startups, and GOODCause will later assist non-profits in enhancing their impact.
Supported by the Ministry of Education through its Innovation & Enterprise Office Decentralised Funding, the incubator aligns with Singapore’s Research, Innovation and Enterprise 2030 Plan. This plan, led by the National Research Foundation, aims to strengthen the nation’s research ecosystem and address priorities such as healthy longevity.
Professor Tan Tai Yong, President of SUSS, emphasised the incubator’s mission: “Many incubators help founders build businesses. Through the GOOD Incubator, we want to help founders build solutions that matter.”
The festival also hosted the second edition of Pitch for Good, recognising ventures like Agewhale from Hong Kong and Singapore’s Aaira for their innovative solutions. Winners will receive mentorship and opportunities to further develop their projects with SUSS.
The GOOD Incubator represents a significant step in supporting ventures that aim to improve quality of life and address the challenges of an ageing population in Singapore.
