TikTok Shop Singapore has unveiled a series of initiatives aimed at enhancing the country’s discovery commerce ecosystem, as announced at its inaugural TikTok Shop Singapore Summit on 30 July 2026. The platform plans to support and train at least 1,000 local sellers by the end of 2027 and over 3,000 creators by the end of 2026. These initiatives focus on equipping participants with skills in LIVE selling, affiliate marketing, and short-form content creation.
The summit, attended by Alvin Tan, Minister of State for the Ministry of Foreign Affairs and Ministry of National Development, highlighted the importance of investing in skills and partnerships to bolster Singapore’s e-commerce landscape. Tan emphasised the need for such initiatives to keep pace with the rapidly evolving market.
TikTok Shop Singapore has reported significant growth, with a 1.7x year-on-year increase in gross merchandise value and a 1.6x rise in monthly buyers over the past year. This growth aligns with projections that Singapore’s e-commerce market will expand from US$5.57b in 2025 to US$10.33b by 2031.
Leon Koh, Fashion Cluster Lead and Head of Seller Management at TikTok Shop Singapore, shared insights on how discovery commerce is transforming business-consumer interactions and unlocking new growth opportunities. The initiatives reflect TikTok Shop’s ongoing commitment to empowering local sellers and creators, ensuring they are well-equipped to thrive in the competitive e-commerce environment.
As TikTok Shop continues to invest in Singapore’s digital commerce landscape, the initiatives are expected to play a crucial role in shaping the future of online retail in the region.
