Vertis, a Singapore-based digital agency, has successfully launched a redesigned digital platform for Esplanade – Theatres on the Bay, merging Esplanade.com and Offstage into a single cohesive site. This transformation, completed in July 2026, marks a significant step in Esplanade’s digital journey, enhancing how audiences engage with the arts.
The project, awarded to Vertis in September 2025 through a competitive tender, integrates two previously separate sites. The new platform offers a light-mode “Onstage” experience for live performances and a dark-mode “Offstage” for behind-the-scenes storytelling. This dual design aims to reflect the diverse nature of Esplanade’s offerings.
Key improvements include a redesigned discovery experience with curated landing pages and an events calendar, a consolidated Visit hub for practical information, and a reimagined Offstage as a storytelling platform. The platform’s scalable design system supports Esplanade’s extensive programming, ensuring longevity and adaptability.
Built on Sitecore XM Cloud with a headless front end on Vercel, the platform meets the high standards expected of a national cultural institution. It underwent rigorous user acceptance testing to ensure readiness for public use. “This is more than just a digital facelift — it’s about crafting a future-ready platform,” said Birendra Balakrishnan, Co-founder of Vertis.
Looking ahead, Esplanade plans further digital enhancements, including improved customer relationship capabilities and personalised content experiences. This project stands as a landmark achievement for Vertis, highlighting its expertise in complex digital transformations.
