Luxury watchmaker IWC Schaffhausen has teamed up with GASSAN to unveil an exclusive pop-up store at Singapore Changi Airport. This new venture aims to offer travellers a unique shopping experience, featuring a selection of IWC’s renowned timepieces. The pop-up store is strategically located to attract the airport’s diverse international clientele, providing them with access to IWC’s iconic collections.
The collaboration between IWC Schaffhausen and GASSAN highlights both brands’ commitment to delivering luxury and craftsmanship in travel retail. GASSAN, a family-owned company based in Amsterdam, is a prominent name in luxury retail and diamond cutting, with a strong presence in travel retail, including 11 stores at Schiphol Airport and six at Changi Airport.
The pop-up store will showcase IWC’s celebrated collections, including the Pilot’s Watches, known for their aviation-inspired designs, and the Portugieser, which epitomises elegance and technical sophistication. Other collections featured include the timeless Portofino, the sporty Aquatimer, and the robust Ingenieur, each offering a unique blend of style and functionality.
This initiative not only enhances the shopping experience at Changi Airport but also strengthens GASSAN’s position in the luxury travel retail sector. The pop-up store is expected to attract watch enthusiasts and travellers seeking exclusive timepieces, further cementing IWC Schaffhausen’s reputation as a leader in haute horlogerie.
“`
