Cathay United Bank (CUB) Singapore recently hosted its second “CU Smile” Corporate Social Responsibility (CSR) Day, uniting nearly 100 staff members and representatives from Taiwanese enterprises to volunteer in refurbishing seniors’ homes along Yishun Ring Road. This initiative, held in partnership with TOUCH Elderly Group, a Singaporean non-profit organisation, aimed to improve the living conditions of the elderly by cleaning, painting, and donating household appliances.
The event marked the first collaboration between CUB and TOUCH Elderly Group, showcasing a model for cross-border enterprise partnerships to enhance community resources. Winfield Wong, Chief Executive of Cathay United Bank Singapore Branch, expressed his appreciation for the collaboration, stating, “It’s heartwarming to see our Taiwanese clients and partners come together to give back to the Singapore community.”
Volunteers engaged in activities such as repainting walls, cleaning windows, and donating fans to create refreshed living spaces for the seniors. The initiative, themed “Transforming Homes, Uplifting Lives,” aligns with the sustainability pillar of Empowerment, a key focus for Cathay Financial Holdings, CUB’s parent company.
Participating organisations included the Taipei Business Association in Singapore, Evergreen Marine Asia, Sherman Mineral Trading, and WPG South Asia. Jenny Lu, Chairman of the Taipei Business Association in Singapore, noted the event’s success in strengthening connections among Taiwanese enterprises and contributing to societal welfare.
Looking forward, CUB plans to continue expanding its CSR efforts across different regions, fostering community engagement and promoting inclusion and equality.
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