Lazada, a prominent eCommerce platform in Southeast Asia, is set to elevate its 9.9 Mega Brands Sale with the introduction of the AI-powered LazzieChat Challenge. Running from 8 September (8pm SGT) to 11 September, this event promises a more interactive and rewarding shopping experience. The LazzieChat Challenge, an evolution of last year’s LazzieChat Hunt, allows shoppers to engage in deeper conversations with AI Lazzie, unlocking tailored product recommendations, surprise rewards, and exclusive deals.
The AI-driven initiative follows the success of Lazada’s recent 6.6 sale, where AI Lazzie contributed to a 43% increase in order volume and a 168% growth in gross merchandise value (GMV). Howard Wang, Chief Technology Officer of Lazada Group, highlighted the shift towards meaningful interactions, stating, “With AI reshaping the eCommerce landscape, it is redefining how we connect with shoppers.”
Lazada’s AI capabilities have also bolstered brand collaborations, notably with P&G, resulting in a fivefold increase in daily engagement on P&G’s brand page and a 245% increase in basket sizes. The success of these collaborations underscores the potential of AI in enhancing consumer engagement and conversion.
The 9.9 Mega Brands Sale will feature mega promotions, including up to 90% off LazFlash Deals and storewide flash sales across over 300 brands. As AI continues to shape the eCommerce space, Lazada aims to expand its AI-powered engagements in upcoming campaigns, fostering authentic connections between brands and shoppers.
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