Embed Financial Group Holdings (EFGH) has announced the appointment of veteran media strategist Woon Tai Ho to its Board of Advisors. This strategic move aims to bolster EFGH’s commitment to trust and clarity as it continues its expansion across Asia and Africa. Woon, renowned for his role in launching Channel NewsAsia, brings over three decades of experience in reputation management and crisis communications to the table.
Woon’s illustrious career includes advising ministries, regional governments, and multinational corporations. In 2024, he was inducted into the Singapore Media Industry Hall of Fame, acknowledging his significant contributions to the media landscape. His works, such as the “George Yeo: Musings” series and “Soul of Ink: Lim Tze Peng at 100,” have been widely acclaimed, with the latter winning the inaugural Dr Alan HJ Chan Spirit of Singapore Book Prize in 2024.
Dennis Ng, Executive Chairman of EFGH, stated, “Tai Ho has spent his career building public trust through clear, credible communication. EFGH is building systems that people can rely on, and that mission depends on trust.”
Founded in 2024 and headquartered in Singapore, EFGH is a Finternet company focused on embedding financial services such as protection, credit, payments, and remittances into everyday systems. This appointment is expected to strengthen EFGH’s leadership as it builds the financial internet of protection and advances financial literacy for underinsured and underserved communities.
