Singapore’s DBS has surpassed PETRONAS to become the most valuable brand in the ASEAN region, according to the Brand Finance ASEAN 500 2025 report. The bank’s brand value soared by 56% to reach US$17.2b, marking a significant milestone in the regional brand landscape.
Brand Finance, a leading brand valuation consultancy, highlighted that PETRONAS, despite falling to second place, maintains a strong AAA- rating and a Brand Strength Index (BSI) score of 83.7 out of 100. Meanwhile, Thailand’s PTT climbed to third place with an 11% increase in brand value, now standing at US$9.2 billion.
The report also noted Malaysia Airlines as the fastest-growing brand in the ASEAN region, with its brand value tripling to US$607m. Additionally, Vinpearl from Vietnam emerged as the strongest brand in the region, boasting a BSI of 97.5 out of 100 and an AAA+ rating.
These developments underscore the dynamic shifts within the ASEAN brand landscape, with DBS’s rise reflecting its robust market strategies and regional influence. As the region continues to evolve, these brands are setting benchmarks for growth and strength in their respective sectors.
