Amazon Singapore is set to transform the Suntec City Atrium into a vibrant, interactive gift discovery space for one weekend only, from 22 to 23 November. The Amazon Holiday Giftorium, inspired by Amazon.sg, promises to bring the joy of gifting to life just in time for Black Friday. Visitors can explore themed rooms, take a personality quiz to discover their gifting style, and enjoy a playful slide into a colourful ball pit.
The initiative follows a YouGov survey commissioned by Amazon Singapore, revealing that 36% of Singaporeans spend the most time selecting gifts for their partners, with friends and children following at 22% and 19%, respectively. The Giftorium aims to simplify this process by offering a curated selection of gifts across categories like Toys, Electronics, and Home essentials.
Participants will begin their journey with a quiz to identify their gift-giving persona, such as a “Mood Gifter” or “Convenience Champion.” Armed with the Amazon app, they will navigate through themed rooms filled with potential gifts, offering social-media-friendly moments and the chance to test new gadgets and beauty products. Upon completing the experience, visitors can claim a limited-edition Amazon.sg plushie charm and a curated goodie bag.
The event coincides with Amazon Singapore’s 12-day Black Friday Sale, running from 20 November to 1 December, featuring deals from brands like Dyson, LEGO, and Sennheiser. This initiative not only enhances the shopping experience but also provides a unique way to engage with Amazon’s offerings during the holiday season.
