AnyMind Group has announced a strategic partnership with Truecaller, becoming the exclusive advertising intermediary for Truecaller’s premium inventory across Southeast Asia and the Middle East and North Africa (MENA) regions. This collaboration allows advertisers to tap into Truecaller’s vast ecosystem of 450 million active users and 5 billion daily impressions, enhancing AnyMind’s mission to provide global exposure through its integrated tech stack.
The partnership enables advertisers to leverage AnyMind Group’s broader Enterprise Growth solutions, which include influencer marketing, mobile marketing, and social commerce. Additionally, the integration of AI reporting and optimisation agents is set to significantly reduce operational workloads for advertisers.
Aditya Aima, Managing Director of Growth Markets at AnyMind Group, expressed enthusiasm about the partnership, stating, “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes.”
Truecaller, a global communications platform, continues to expand its advertising business, with Hemant Arora, VP of Global Ad Sales Business, noting the importance of partnerships with regional players like AnyMind Group. “MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform,” Arora said.
This partnership not only accelerates Truecaller’s local advertising growth but also reinforces AnyMind Group’s position as a leading Business-Process-as-a-Service (BPaaS) partner, offering scalable, data-driven growth solutions.
