EHL Hospitality Business School and UEFA Academy have announced a partnership to introduce a Sport Event Management Executive Course in Singapore. This initiative supports Singapore’s S$165m Major Sports Events Fund and Vision 2030, aiming to enhance the nation’s workforce as it prepares to host major events like the FIBA 3×3 World Cup 2027 and the 2029 SEA Games.
The four-day intensive course, set to debut from 9 to 12 July 2026 at EHL Campus Singapore, will offer participants exclusive insights into UEFA Champions League frameworks. It will be co-taught by senior UEFA practitioners and EHL faculty, targeting 25 mid-to-senior professionals from sports, hospitality, and travel sectors. The course is designed to equip participants with skills in planning, management, and delivery of major sports events, focusing on strategic intent, stakeholder management, and fan experience.
Stéphane Haddad, Associate Dean Executive Education at EHL Singapore, emphasised the importance of the programme in safeguarding taxpayer investment and creating job resiliency in the live event economy. “This joint programme with UEFA Academy brings hospitality and sport together in a highly applied format,” Haddad stated.
Thomas Junod, Head of UEFA Academy, highlighted the collaboration’s role in preparing professionals to shape the evolution of sport. “We are proud to support those who set the direction for sport events on the global stage,” he said.
Applications for the 2026 intake are now open, welcoming candidates from the Asia-Pacific and Middle East regions. This initiative positions Singapore as a global hub for sports event management education, supporting the region’s growing demand for skilled professionals.
