DesignSingapore Council has unveiled the Design 2035 Masterplan, a comprehensive 10-year strategy to enhance Singapore’s design sector and urban vibrancy. The plan, launched today, is backed by more than S$40m in new initiatives and programmes over the next three years. It focuses on addressing major shifts such as Artificial Intelligence, climate change, and Singapore’s transition into a super-aged society.
The Masterplan identifies five key areas for impact: Purposeful Innovation, Responsible Resource Use, Caring Communities, A Culturally Distinct City, and A Vibrant Design Industry. A highlight of the plan is the inaugural Singapore Design Biennale, set for May 2027, which will replace the annual Singapore Design Week. This six-week international event aims to position Singapore as a global cultural hub.
Other initiatives include the Good Design Research and Development programme, which fosters collaboration between design and business communities, and the Good Design Placement scheme to accelerate mid-career designers into strategic roles. The International Design Awards Scheme will also be introduced to enhance the global profile of Singaporean design.
Eugene Chin, Director of Partners at DesignSingapore Council, stated, “This 10-year roadmap will be realised through iterative three-year action plans to drive wider adoption of design across the economy and deepen community participation.”
The Masterplan also aligns with national priorities like the National AI Strategy and the Singapore Green Plan 2030, encouraging designers to contribute to sustainable urban development and technological inclusivity. The full Design 2035 Masterplan is available for public download, inviting community participation in shaping Singapore’s design future.
