FairPrice Group (FPG) has announced an extension and expansion of its price freeze initiative, locking prices on over 500 essential items from 1 June to 31 August 2026. This move, marking the third extension since April, aims to support Singaporean households facing ongoing global economic uncertainties and supply chain disruptions.
The initiative covers a wide range of daily essentials, including rice, cooking oil, eggs, vegetables, fresh and frozen protein, milk, and senior and baby care products. This expansion follows an earlier price freeze on 300 items in May and initially started with 100 essentials in April.
Group CEO Vipul Chawla stated, “Our rapid response in April proved that freezing prices works to protect household budgets. However, dealing with prolonged global uncertainties requires a deeper, more sustained commitment.” He emphasised the importance of keeping daily necessities affordable for all Singaporeans.
Ng Chee Meng, Secretary-General of NTUC, highlighted the significance of this initiative, noting, “For many of our workers and families, the rising cost of living is a real concern. NTUC and FairPrice Group hear their worries and are taking action to help them further.”
This price freeze is part of a broader support ecosystem by FPG, which includes discounts for CHAS cardholders, a BestSellers for Less campaign, and distribution of festive care packs. Looking ahead, FPG plans to introduce tailored support initiatives for seniors and vulnerable communities, ensuring that assistance reaches those who need it most.
